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Vendor Support via Twitter and other Social Networking Mediums

Posted by Keith Elder | Posted in Internet | Posted on 05-08-2008

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I was eating lunch today and listening to music via my favorite new music listening means, Pandora.Com.  For those that don’t know about Pandora it plays music that you like and allows you to build stations that play music you like by looking at difference characteristics of music based on how you have rated previous music.

A Random Problem

Today I was eating lunch and decided to switch my station on Pandora.  After I switched my station I pressed the CTRL-T key to open a new tab to go somewhere.  I pressed the key numerous times and it wouldn’t go anywhere.  I had to press another tab to open a tab.  Weird.  I decided to Twitter about my problem.  Here is my tweet.

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An Unexpected Response To Problem

About an hour later I received an email that someone had commented on my tweet.  Low and behold it was someone from Pandora.  How cool.

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Does your company provide this type of support via Twitter or other social networking sites?  If not, it should.  And quick before the competition one ups you.  I know for example we do with Deep Fried Bytes.  We watch feedback from Twitter, blogs, Facebook and other means.  If someone wants to contact us to provide feedback we are easily within reach and able to carry on a two way conversation or move it to a more immediate communication channel if needed. 

How To Join In

I’ve heard stories of Comcast having a presence on Twitter and fixing solutions as well as other companies.  If you own a large company the best thing you can do to really find out what people think about your product or services is get into the social networking game.  Take Twitter alone.  It is really easy to figure out what people are saying about your product or service.  Twitter recently acquired Summize which was a search engine built on top of Twitter.  Today it is known as http://search.twitter.com.  It is really simple, almost Googlish.

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Once you go to the site, enter a word and press search.  A result is then displayed in chronological order.  Of course you may not want to stare at the results and wait from someone to post.  No problem, just subscribe to your query via an RSS feed and get alerted when new items come in.

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For example today there was a lot of news surrounding the MobileMe launch and how it was handled poorly (the replacement for .Mac).  It doesn’t take a genius to figure out there is a problem with MobileMe, just watch the feedback.  You’ll notice comments like:

In today’s “duh-duh” statement, Steve Jobs admits in a memo that MobileMe wasn’t ready for prime time.

Why does Mobileme keep popping up saying my account has expired when i have 40 more days left on my account?

MobileMe support guy suggests using email form for escalation, but form doesn’t exist. He’s not sure of what email to sent to either.

It isn’t hard to see something is really wrong.  It is just one of many examples of how fast companies can connect with their customers today.  Instead of being reactive they can be proactive.  I love proactive support and this could be just the tip of the iceberg.  Imagine a day when systems are smart enough to detect you are having a problem with something.  Maybe the BluRay player can detect you hit the play button 5 times in a row but the movie still isn’t playing.  It could then generate an alert to customer support who then is able to pop up on your screen and ask you to press 1 if you need support.  This is the type of thing we need to move towards.  I think we are seeing just the beginning.  I want to see more companies offer proactive support and feed off the pulse of the social paradigm.  It will be a win win for everyone.

Back in one hour

Posted by Keith Elder | Posted in Internet | Posted on 24-07-2008

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I grew up in a small town and it wasn’t uncommon when I was growing up to go to the town square and see something like this on store windows:

“At lunch, back at 1:00”

Notice the definitive time when the business owner will be back.

I was reminded of this today when I pulled up twitter and saw this:

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Ok, that’s great, but WHEN DID YOU START COUNTING?

Do I Search That Much?

Posted by Keith Elder | Posted in Internet | Posted on 24-07-2008

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Did you know that Google keeps a history of things for you on their site? Try http://www.google.com/history/ if you have a Google account.  You’ll find some interesting information out about yourself.  For example I had no idea that I searched more in the month of May than any other month coming in at 792 searches.

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I also didn’t know that I search for more things on the Internet on Monday than any other day.  It must be all of that downtime built up from the weekend before.

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Of course they are just interesting numbers but it just shows me how much I rely on search day to day.

If you have a Google account, see which days you search the most on.  I’m sure someone can beat my scores.  Who searches more than me?

Want To Crash Firefox 3? Here’s how.

Posted by Keith Elder | Posted in Internet | Posted on 24-06-2008

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UPDATE:  Having some friends test these sites on their Mac with OSX, FF3 doesn’t crash on a Mac.  Good to know.

UPDATE:  The problem has been officially fixed!  Installing Siliverlight Beta 2 did the trick.  Thanks to Jon Galloway.

I have been enjoying Firefox 3 since it was released until I noticed visiting certain web sites would crash Firefox.  I thought it was just me but then started going back to the same links and Firefox would crash again.  And when I mean crash, I mean shut the entire application down.  Do not pass go, do not collect $200.00.

There are two sites I have found that will crash Firefox 3 every time. 

1.  MSDN Library

Visit http://msdn.microsoft.com and at the top of the page click on the Library as show here.  When you do.  Good bye Firefox 3!

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2.  Go Daddy

The second site is visit http://www.godaddy.com and click the “My Account” link as shown here.  When you do, good bye Firefox 3.

 

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These are the two I’ve found so far.   I seriously don’t understand what they are doing to cause this.  It works in IE! (haha)  I’m sure it has to do with JavaScript. 

Anyway, if you are using FF3, stay away from these two sites until either FF3 fixes what they are doing or these webmasters figure it out and fix it.  If you find other sites crashing, add it to the comments below and I’ll keep updating the screen shots.  This could turn into a fun exercise to see how many sites are actually broken.  By the way, the OS I’m running to get these results is Vista with SP1.  If someone has a Mac handy, I would like to know if this happens to you as well on these sites.

Live.Com Trumps Google.Com, I was Surprised Too, Here’s How

Posted by Keith Elder | Posted in Internet | Posted on 11-03-2008

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Alexa.com is an interesting site that tracks web site usage based on the installations of its toolbar within browsers.  Alexa then mines those numbers to come up with web site reach, rank and page views.  Google’s toolbar does something very similar but isn’t reported publicly.  Today I was visiting Alexa.Com curious as to what the top traffic sites were.  I usually browse by Alexa occasionally just to see how things are shaking up or down.  To my astonishment, here is what I saw.  Live.com was ranked higher than Google.Com.

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Reach

Taken back by this I started to dig further and here is what I found.  I took Live.Com, Google.Com, and Yahoo.Com and put them into a history graph on Alexa and I went back six months to see how the progress was going.  Here’s the results.

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The trend shows that Live has steadily been gaining and recently Yahoo and Google are tapering.  Alexa describes “reach” as the following. 

Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%, this means that of all global Internet users measured by Alexa, 28% of them visit yahoo.com. Alexa’s one-week and three-month average reach are measures of daily reach, averaged over the specified time period. The three-month change is determined by comparing a site’s current reach with its values from three months ago.

Rank

I then decided to throw out Yahoo.Com and focus on Live and Google.  About one third of the way into January Live.Com started gaining a lot of ground and overtook Google in terms of rank.  Rank is defined as:

The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site’s current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.

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Page Views

Page Views tell the real story of how users are using a web site and what is interesting about the Alexa stats for page views is in order to see where Live overtook Google one has to go back about six months to the middle of October.  A page view is defined as:

Page views measure the number of pages viewed by Alexa Toolbar users. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site. The three-month change is determined by comparing a site’s current page view numbers with those from three month ago.

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What Does All This Mean?

Honestly it can mean very little or it can mean a lot depending on how you look at it.  Remember that Alexa’s data is tracked based on their set of toolbars.  There are obvious known biases such as:

  • Users visit sites more that are featured on Alexa
  • AOL and Opera browsers aren’t counted
  • Rate of adoption of Alexa software (who is using it)
  • Sites with secure pages Alexa turns itself off
  • Computer geeks don’t install tool bars and we are the ones using the Internet more

One of the first things I thought of as to why the number of users using Live was growing was Windows Vista adoption.  However, when I visited Alexa’s toolbar download I found something that was interesting.  Alexa doesn’t even work with Windows Vista yet. 

The toolbar currently does not work with Windows Vista. We are working on a fix and hope to release it soon. Sorry for the inconvenience!

The theory of more users using Live.Com because it was the default search engine in that operating system was now impossible.  So how is Live.Com gaining?  My next thought was IE7 installations was spurring on the usage of Live.Com.  It turns out that when we look at these stats more closely it has nothing to do with search at all!

What Are They Doing?

Before you start writing hate mail to me explaining there is no way people are using Live.com for search let me just say you would be right.  Only 1% of users using the Live.Com domain with Alexa are using search!  What are they doing?  The majority of users are reading email.  Email accounts for 79% of Live.Com’s traffic according to Alexa. Yet another interesting stat.  Here is the break down.

  • mail.live.com – 79%
  • login.live.com – 14%
  • spaces.live.com – 5%
  • search.live.com – 1%
  • get.live.com – 1%

Now compare this to Google.

  • google.com – 62%
  • mail.google.com 17%
  • images.google.com – 10%
  • video.google.com – 2%
  • picasaweb.google.com – 2%
  • translate.google.com – 1%
  • groups.google.com – 1%
  • maps.google.com – 1%
  • Other websites – 4%

What have we learned?  For starters none of the Live.Com users even know that Live.Com has http://maps.live.com .  The next thing is either users are signing up for Live.Com mail because they like it or because they have to.  Could a reason be because the word beta is attached to the Gmail icon and that scares off users? 

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I have no idea.  Maybe it is because for a user to do anything on their computer they have to register a Live.Com account?  Or maybe it is because of the 12 million Xbox Live users who have Live accounts to use their Xboxes?  Whatever the reason is, people are using their Live email.  And enough in fact to trump Google’s traffic.  Call it a small victory. 

We can also see that Google still has a serious strong hold on search.  By the way, Yahoo’s top two entries are mail at 46% and search at 14%. 

I doubt if you asked 100 people the first word that popped into their head when they were asked about Live.Com it would be “Email”.  Are people really using it that much?  Yet if you ask the same 100 people about Google, you’d definitely get the word “Search”.  Is this the Live.Com plan?  Get everyone hooked on email and then switch them over to other services?  Am I onto something here or just reading too much into it?

Remember the audience that is using Live.Com. It isn’t the computer geeks, but everyone else qualifies.  What do you really think about Live.Com?  Do you even understand what it is?  Do you care?  Discuss.

 

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